Hidden Gems: 7 Affordable Costa Blanca Towns That Offer Big Value in 2026
The Costa Blanca is known worldwide for its famous beaches and bustling resort towns, but savvy buyers know that some of the best value properties in Alicante province lie just a little off the main tourist trail.
If you're searching for high quality of life, modern homes, lower prices, and strong investment potential, these 7 hidden-gem towns deliver exactly that — and often much more.
Here are the top emerging and affordable areas you should be watching in 2026.
1. Polop – Nature, Views & Modern Living
Polop sits just inland from Altea and Benidorm, offering gorgeous mountain panoramas and peaceful neighborhoods.
Why It’s a Hidden Gem
- Rapid development of stylish new-build villas and townhouses
- Cooler summer temperatures thanks to elevation
- Ideal blend of nature and modern amenities
Perfect For
Buyers wanting views, tranquility, and contemporary homes without the coastal price tag.
2. Algorfa – Golf Lifestyle at a Great Price
Algorfa is famous for the La Finca Golf Resort, a highly regarded course with beautiful surroundings.
Why It’s a Hidden Gem
- Attractive to golfers and renters
- Good selection of new and resale properties
- Strong short-term and long-term rental demand
Perfect For
Golf lovers, holiday-home buyers, and those looking for a high rental return.
3. Benijófar – Small Town Living with Big Convenience
Benijófar has become increasingly popular for full-time relocators due to its community atmosphere and services.
Why It’s a Hidden Gem
- Walkable centre with restaurants, cafes, shops
- Excellent modern new-build villas
- 10 minutes from Guardamar beaches
Perfect For
Families, retirees, and long-term relocators seeking comfort and community.
4. Ciudad Quesada – Established Expat Favourite
Quesada is a large, organised residential area with a strong foreign community and well-developed infrastructure.
Why It’s a Hidden Gem
- Wide range of properties for every budget
- Aqua park, golf course, medical clinics, shops
- Excellent for year-round living
Perfect For
Relocators who want amenities, stability, and a friendly international environment.
5. Gran Alacant – Close to the Airport, Close to the Beach
Just south of Alicante airport, Gran Alacant is a coastal town with dunes, sandy beaches and modern residential zones.
Why It’s a Hidden Gem
- 5 minutes to one of the best beaches in Alicante: Carabassi
- 10 minutes from Alicante Airport
- Strong demand for holiday rentals
Perfect For
Holidaymakers, investors and those needing easy international travel.
6. La Marina – Affordable Sunshine by the Sea
La Marina is one of the most budget-friendly coastal areas on the Costa Blanca.
Why It’s a Hidden Gem
- Very competitive property prices
- Popular with British and northern European buyers
- Close to beaches and natural parks
Perfect For
Budget-conscious buyers wanting a coastal lifestyle and strong community feel.
7. Busot – Peaceful Living Near Alicante City
Busot is a charming inland village known for its natural landscape and relaxed atmosphere.
Why It’s a Hidden Gem
- Only 25 minutes from Alicante city and beaches
- Popular with retirees and full-time relocators
- Beautiful detached homes at great prices
Perfect For
Buyers wanting tranquility without giving up urban access.
Price Comparison Snapshot (Typical 2026 Averages)
Values may vary by condition, views and exact location.
Town
2-Bed Apartment
3-Bed Villa
€160k–€220k
€300k–€450k
Algorfa
€120k–€180k
€250k–€380k
Benijófar
€150k–€230k
€300k–€450k
Ciudad Quesada
€130k–€220k
€280k–€500k
Gran Alacant
€150k–€250k
€300k–€450k
La Marina
€110k–€160k
€220k–€350k
Busot
€130k–€200k
€260k–€400k
Final Thoughts: Smart Buyers Look Beyond the Obvious
While Alicante’s coastal hotspots will always shine, these seven towns offer excellent value, modern homes, and strong living appeal — especially for buyers seeking affordability without sacrificing quality of life.
Whether you're relocating, investing, or searching for a holiday home, Marmax Realty can guide you to the best opportunities across the Costa Blanca.
